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| Take note of the "Shegogue Brew" in one of my favorite labels |
Thought Process
I went through a lot of thought and deliberation to come up with the logo presented below. Here is some of that thought process:- Wanted to keep "Shegogue Brew" - Most brewery names have some variation of Brewing Co or Brewery. That doesn't rhyme with the pronunciation of my last name Shegogue (pronounce Shuh-goo)
- Since my home brewery name is just my last name I was at a loss for what identifying mark or symbol I should use
- I thought about incorporating a beer mug and the letter 'S' but that was too plain
- I thought about some sort of synergy of yeast, hops, water and grain, but those were all too busy
- Considered creating some sort of chart or bar graph to reference my tagline (see tagline description below)
- I put the symbol on the backburner to consider some sort of tagline. Many of the great breweries have them. i.e. Dogfish Head - "Off-centered ales for off-centered people". Everyone in my family knows I have two speeds slow, and slower so I came up with the tagline "slowly analyzing ales"
- With that tag line in place I had a slightly more narrow focus for my symbol which I decided to go with turtle or a snail. To be honest, the snail images I found online were easier to work with than the turtles so I went with that
- As an added bonus, I can now refer to my little guy as the "Ale Snail," which I think is pretty catchy
Without further ado - the new Logo for Shegogue Brew
New Logo
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